An Expensive Zero-Sum Game
The modern fitness industry has captured nearly one-trillion dollars. To demonstrate the magnitude of that, it has been calculated and even famously quoted by Ronald Reagan that a stack of $1,000 bills, laid one on top of another, would rise to a vertical height of over 63 miles – that would be one-trillion dollars. That is nothing in comparison to the stack of empty promises which have been laid down, one on top of another, by the marketeers of useless weight loss supplements and fitness devices over the past 40 years.
To stack all the claims of easy weight loss, one on top of another, would be to create a tower of lies rising to a height beyond the trillion dollars which has fed the pockets of these corporate criminals. To similarly measure the lack of results provided by these supplements and devices, would be to construct a tower of disappointments which would extend well into the cold empty universe, where there would be nobody around to acknowledge the promises left unfulfilled. Had PT Barnum lived in the modern era, he would certainly have been in the fitness or supplement industry.
My cynicism aside, you can be assured that when a legitimate weight loss supplement (drug) becomes available – one which is proven to work, and with few or no side effects, it will be a larger story than the kidnapping of the Lindberg baby and the moon landing combined. On the day – that very day when CNN, Fox News, and NPR all lead off with the announcement of a scientifically conceived and federally approved weight-loss drug that really works, then and only then should we stop, listen, and take an optimistic note.
For all their arrogance and frenzy, the American media works well when it comes to getting the word out, be it a space shuttle crash, a Mid-East invasion, or the sudden plummeting of the Dow, and I suspect the sharing of a true weight-loss product would also get that kind of coverage. Until that day arrives though, when those media messengers provide us with that media message, just assume that all other promises of weight loss, any claims of getting ripped, or any assurances of losing belly fat, for the act of just taking a pill or stirring in a powder, are false promises made by greedy people willing to sell us disappointment in exchange for our hopes and our dollars – Jillian Michaels included.
My Own Belief
Given a choice, everybody – EVERYBODY would want a lean, well shaped, and well functioning body. Given another choice, nobody – NOBODY would choose to be overweight, lesser functioning, and aesthetically unpleasing. Considering the volume of who EVERYBODY and NOBODY includes, when that true weight loss product is conceived, tested, and approved for sale, traffic will stop, news anchors will chime, infomercial hosts will turn to smoke, and Warren Buffet and Bill Gates will take their places as the 2nd and 3rd richest men on Earth. Surely this product won’t be cheap, but it will be known and sought by everyone, instantaneously. Beyond that, and hopefully within a couple of years of its would-be release, there will be a notable decrease in the rates of obesity, diabetes, related illnesses, and the havoc they reek on our social structure. Oh, and we’ll all finally be collectively hot as a nation.
Just like the collapsing economy, we all heard obesity knocking on the American door 40 years ago, and we let it in anyway – despite its known intent. We simply wanted with calories and laziness, as we have wanted with easy credit and low interest rates, and subsequently the economy of our bodies is on the brink of collapse. It seems that we are too far gone to turn the tide ourselves, and by natural means, thus we look to science and technology for help.
Where I was once opposed to a quick-fix obesity drug, I am now praying for one. I see a significant devolutionary utility in the discovery of a legitimate weight loss drug. Think of it as an oral stimulus package for our national healthcare system and our collective waistline. Until it happens though, until the man in the white lab coat screams “Eureka” from within a room full of brilliance and beakers, anything less than a product which is the lead story on the evening news, is just the sum of good marketing, excellent double talk, and greed – all cast out in a net to catch the millions of fish swimming lost in the sea of guilt, and willing to spend a trillion dollars on a cure which will not work.
In the mean time, those who do wish to lose weight, be it 5 pounds or 500, that weight-loss will need to be earned away by making hard choices at the dinner table, in the break room at work, and at the grocery store – and all reinforced with a dash of reasonable and regular exercise. Be well. rc